• podcast

    Episode 235: The Genius Marketing of MF DOOM

    The hip-hop community was dealt a big blow with the passing of iconic rapper MF DOOM last week.  And while MF DOOM was one of the dopest rappers and lyricists of his era, there was a lot more that went into his success than his talent.  In fact, his marketing was one of the biggest factors in his success.  In this episode of Super Duty Tough Work, Blueprint and Illogic break down the genius marketing…

  • podcast

    Episode 234: The 90 Days of Discipline Results Show

    If you’ve been paying attention to the show, then you know we started another 90 Days of Discipline Challenge to ourselves in October.  We also invited our listeners to join in on this challenge, where we choose a goal and focus on it for 90 days to see how far along we can get.  In this episode, Blueprint and Illogic play the calls from our listeners who participated as well as go over our results. …

  • blog

    15% Off Christmas Sale This Weekend

    This weekend we’re running a 15% off Christmas Sale on everything in the Weightless Recordings online store.   From books, to vinyl, to apparel–everything is 15% off until Sunday at Midnight.  If you get your order in this weekend, it will likely ship on Monday morning! Thanks for your support, Weightless Recordings

  • podcast

    Episode 233: Dealing With Artistic Burn Out

    While we often speak about the need to be as ambitious as possible when it comes to achieving your goals, we’ve rarely spoken about what happens after you do. One unfortunate thing that can happen is feeling burnt out and that is where we find ourselves this week as we push into the final few weeks of our 90-Days of Discipline Challenge. In this episode, we break down how easy it is to feel artistically…

  • podcast

    Episode 232: Bad Situations That Are Good For Your Art

    If there’s one thing that this year has shown us, it’s that the future is uncertain and unpredictable. Along with that unpredictable nature comes a lot of ups and downs.  Good situations and bad situations.  But how we view to those bad situations plays a big part in how we handle them.  In this episode of the most infamous podcast on planet earth, Blueprint and Illogic breakdown how certain bad situations can actually be good…

  • blog

    Our Black Friday Sale is in Full Effect

    Alright folks, it’s that time of the year again.  Black Friday is upon us and we’re doing a sale here on weightless.net for you.  From Thursday November 26th thru Saturday November 28th we are having a 20% off sale for Black Friday and the Thanksgiving holiday.  If you’ve had your eye on something in the store and have been waiting on the perfect your opportunity to pick it up, now’s the time.  Sale ends this…

  • podcast

    Episode 231: Dating Ambitious People

    One of our most popular episodes in the last two years was one titled “Dating Uncreative People.”  In that episode, we laid out all the challenges that creative people face when dating people who aren’t involved in the creative arts.  This time around Blueprint and Illogic speak about what it’s like to date ambitious people, why it’s so different from dating regular people, and how to make it work!  If you’re a super-ambitious person you…

  • podcast

    Episode 230: Vangarde Album Liner Notes with Mr Lif

    Although we’ve had legendary underground MC Mr. Lif appear on the show before during our real estate episode, we haven’t had a chance to chop it up with him about music.  That changes this week, when Blueprint and Mr Lif sit down to speak about his brand new collaborative project Vangarde with producer Stu Bangas.  It’s been a long time since we’ve done an interview so get ready because when two artists chop it up…

  • podcast

    Episode 229: How to Keep The Buzz Going

    For most artists, one of the things we look the most forward to is releasing our creations to the public. As a result, release day is right up there with birthdays and holidays for us. Unfortunately, the excitement of that day doesn’t last forever. Eventually, the buzz that we had around our project starts to fade. And when it does the inevitable question becomes how do we keep the buzz going? In this episode of…

  • podcast

    Episode 228: The Truth About Price

    One of the most difficult things artists struggle with is setting their price.  Half the time we feel like we are charging too much and half the time we feel like we’re not charging enough.  In this episode of the most infamous podcast on planet earth, we break down six guidelines that should help you the next time you’re trying to figure out what to charge for your product or service.  Episode 228 of Super…

  • blog

    We’re Bringing Back the 4 Books For $40 Deal

    Last weekend we ran a special deal where you could get all four of Blueprint’s books for just $40.  The sale only lasted for two days and people were ordering up until it ended at midnight on Saturday, taking advantage of the offer.  So much so that we ran out of certain titles!  Due to that big showing of support, we’ve decided to bring back the All Four Books For $40 deal again for everybody who may have…

  • podcast

    Episode 227: Full Production or Quick and Dirty?

    While attention to detail is a positive trait for an artist to have, it isn’t without it’s drawbacks. One of the biggest being the constant need to chase perfection in everything we create. Many of us put incredible amounts of time and resources into creating full productions that we hope have a big impact. But other artists aren’t so hung up on perfection, instead choosing to make content quickly that is timely but might not…

  • blog

    Get All Four of Blueprint’s Books for Just $40 This Weekend

    For all of our supporters who have been interested in Blueprint’s books but haven’t taken the dive yet, we’ve got an offer for you.   For a limited time, you can get all four of Blueprint’s books for just $40 total.  That’s right, you can get The 10 Traits of Successful Hip-Hop Artists, What a Night, The Making of Adventures in Counter-Culture, and Word is Blog for just $40.  Even better, there is an option to…

  • podcast

    Episode 226: The 90 Days of Discipline Challenge

    One year ago, we challenged ourselves to lock in on our art and commit more heavily for 30 days. At the end of that challenge, which we invited our listeners to participate in, we reported back with our results and played voice messages from other people who participated in the challenge. It’s been a year since then and we are now releasing the projects that we finished during that first challenge. So we decided to…

  • blog

    Free T-Shirt Offer with Preorders of Blueprint’s New Book

    We’re running a special offer for Blueprint’s upcoming book, The 10 Traits of Successful Hip-Hop Artists, this weekend on our store.  In collaboration with hip-hop artist and graffiti writer Bukue One, he has created a “Relentless Work Ethic” t-shirt, inspired by one of the chapters in the book.  We’ll be giving away this t-shirt for free with the next 50 preorders of the book.  Here’s all you need to is:

0