• podcast

    Episode 298: Reinventing Yourself with Cryptic One

    As one of the founding members of the legendary NYC underground hip-hop crew The Atoms Family, MC/Producer Cryptic One has been a part of a lot of classic material. From his guest appearance on Cannibal Ox’s “Cold Vein” to engineering Aesop Rock’s “Labor Days” he was primed to take a big leap as a solo artist.  But a series of bad breaks shut down his label and caused him to disappear for six years.  Cryptic…

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    Episode 297: Why You Need a Website

    After Twitter laid off thousands of employees this week, rumors started to circulate about whether the website would survive or go out of business. As a result, many artists, who spent years creating content and cultivating their followings on the platform started to panic, wondering what to do if twitter was no more. In this episode, Blueprint & Illogic speak about the chaos at twitter and why having your own website is more important than…

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    296: The High Price of Getting Off Topic

    You would have to be living under a rock to have not heard about Kanye West’s controversial comments that led to the termination of several brand deals and have likely cost him tens of millions of dollars. As they say, loose lips sink ships. In this episode, Blueprint nd Illogic break down how this entire situation could have been avoided if Kanye would have followed a principle we speak about frequently, which is to stay…

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    Episode 295: The Truth About Networking

    With the internet making the world more connected than ever, it’s never been easier to access prominent people. However, this access has also given rise to many people abusing that access in the name of networking. In this episode, Blueprint and Illogic break down ten truths about networking that can save you a ton of wasted time and energy.  Hit the link to watch/listen to Super Duty Tough Work episode 295, The Truth About Networking:

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    Episode 294: Why Rappers Don’t Talk About Their Day Jobs

    Despite the rare number of rappers who have been able to turn their passion into a profession, the vast majority of rappers have day jobs. However, it is very rare to hear them actually speak about it. In fact, it seems like they do their best to keep it a secret. Why is that? In this episode, Blueprint and Illogic break down why the majority of rappers almost refuse to speak about their day jobs. …

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    Episode 293: The 90 Days Of Discipline Results Show

    Three months ago, we started our annual 90 days of discipline challenge, where we choose three goals and try work at them for 90 days straight. This week, Blueprint and Illogic break down their results and play the voice mail messages from listeners who participated in the challenge.  Hit the link to watch/listen to episode 293 of Super Duty Tough Work, The 90 Days of Discipline Results Show:

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    Episode 292: Why You Need a Crew

    In this era where being successful locally isn’t a requirement for success and many artists can get a lot done by themselves, the temptation is to go it alone. In this episode, Blueprint and Illogic break down the benefits of a crew and why being in one might be key to your success.  Hit the link to watch/listen to episode 292 of Super Duty Tough Work, “Why You Need a Crew”:

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    Episode 291: The Difference Between Fans and Followers

    No matter what kind of art you create, you will likely have to use social media to bring awareness about it. It is there that you will run into some of the most confusing behavior you’ve ever witnessed from people.  Some are crazy and vocal about your art, while others follow you silently.  In this episode, Blueprint and Illogic break down the biggest differences between fans and followers so you can move properly out here! …

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    Episode 290: The Problem with Computers and Music

    In a recent interview with The Guardian, Kraftwerk drummer surprised many stating that the same technology that made the group so popular ruined their creativity. With technology playing a larger role in music than ever, we decided to break down what artists can do to stop computers from ruining the beauty of music.  Hit the link to watch or listen to Super duty Tough Work episode 290 The Problem With Computers and Music out now:

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    Huge Book Sale This Week

    In celebration of Blueprint’s fifth book, The Social Media Cheat Code, turning a year old, we’ve decided to run a huge book sale on all of our books.  Here’s what we’re doing: Get The Social Media Cheat Code book for just $12.99 (normally $15.99) Get The 10 Traits of Successful Hip-Hop Artists for just $12.99 (normally $15.99) Get both “The 10 Traits…” book AND “The Social Media Cheat Code” book for just $25 (normally $32)…

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    Episode 289: Bonus Tips for Music Producers

    Due to the strong feedback on last week’s episode on song composition, Blueprint and Illogic decided to do a follow-up episode with more content for music producers. In this week’s episode, they break down 8 more tips for music producers to speed up their workflow and quality of their production.  Hit the link to watch or listen to Super Duty Tough Work episode 289 Bonus Tips for Music Producers:

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    Episode 288: Composition Tips For Producers

    Whether you play an instrument or chop up samples, there will be a time when you feel like your song ideas aren’t being produced to their fullest potential. The answer is to tighten up your composition skills. In this episode, Blueprint and Illogic break down ten song composition tips they’ve learned over their years producing hip-hop, so you don’t have to the same time they did.  Hit the link to watch/listen to Super Duty Tough…

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    Episode 287: How Flexible Are Your Dreams?

    No matter what your dreams are, there will be moments when things appear to go off track, and where it appears that you failed. But what if you hadn’t actually failed and your dreams just look a little different than you planned? In this episode, Blueprint and Illogic break down the importance of being flexible in chasing your dreams and why you may have already achieved many of them without know it.  Hit the link…

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    Episode 286: The 90 Days of Discipline Challenge

    It’s that time of the year again, where we challenge ourselves and our listeners to set goals and focusing on achieving them for 90 days. In this episode, Blueprint and Illogic share their goals for the challenge and give instructions for how listeners can participate in the challenge and results show.  Hit the link to watch/listen to Super Duty Tough Work episode 286 The 90 Days of Discipline Challenge:

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    Episode 285: The Force is With You

    Having a special talent can be a great blessing, but it can also cause stress if a person doesn’t have any outlet for their talents. This often results in them thinking they need to blend into society. In this episode, Blueprint and Illogic break down what many artists have in common with the new Obi-Wan Kenobi mini-series and how they can turn things around.  Hit the link to watch/listen to episode 285 of Super Duty…

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    25% Off Memorial Day Sale

    This weekend we’re having a huge Memorial Day Sale here on weightless.net.  From now until Tuesday, everything is 25% off.  From books, to apparel, to music–get it all on a discount while supplies last.  Head on over to our store and take advantage of the great savings by using the coupon code “25%OFF” at checkout. Thanks for your support, Blueprint

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