• podcast

    Episode 241: Artist Apps and The Future of Social Media

    This week we are joined by hip-hop producer and label owner IMAKEBADBEATS of the Unapologetic crew.  While his production credits are vast–he actually produced the song “Perspective” for Blueprint–it is his business acumen that has propelled his label and artists to the forefront of the Memphis music scene.  One of their many forward thinking ideas is their own app that has thousands of fans tuned into what they’re doing in a way that social media…

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    Episode 240: Ten Things Artists Can Learn From Drug Dealers

    Whether we like it or not, classic movies like Good Fellas and Scarface have had a heavy impact on hip-hop culture.  So much so that dozens of artists have borrowed their names, look, and slang from the drug dealing street characters in these movies.  Unfortunately, most artists have ignored some of the most important aspects of these characters.  In this episode, we break down ten things that artists can learn from drug dealers that will…

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    Episode 239: From Toy Collector to Toy Designer with Rocom

    This week on the podcast we are joined by hip-hop artist and toy designer, Rocom.  He and Blueprint sit down to talk about his journey from doing graphic design to designing his own toy line Rocom Toys that has seen massive support.  He also breaks down the keys to launching several successful kickstarter campaigns where he far exceeded his goals.  His story truly illustrates that anything is possible when you set your mind to it. …

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    Episode 238: Ten Cheap Things That Every Artist Needs

    As artists we often tell ourselves that the solution to our problems is money. And while money would definitely help us reach many of our goals faster, viewing things that way causes us to overlook the simple and cheap things that are right under our noses and can help us perform our jobs better. In this episode, Blueprint and Illogic break down 10 cheap things that every artist needs to have.  Episode 238 of Super…

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    The Valentines Day Vinyl Sale is Here

    As you have probably noticed, we’ve been reissuing some of our more popular titles on vinyl.  In December we reissued Blueprint’s Two-Headed Monster LP and in January we reissued his Respect the Architect LP.  This is just the beginning of what we’ve got in store this year.  This weekend, we’re having a sale on all of our vinyl releases. 

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    Episode 237: Making the Press Work for You

    One of the more common questions we get from our listeners is about dealing with the press.  Whether it’s how to get the press to cover their release, or how to prepare their releases for coverage, there isn’t a lot of clear cut information.  In this episode, Blueprint invites hip-hop journalist, publicist, and label manager Big Sto onto the podcast to help clarify what artists should be doing to get the press to cover them. …

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    Episode 236: Never Get Too Comfortable

    While we may speak often on this show about achieving goals and pushing forward, we rarely speak about what happens after you achieve those goals.  Most people relax and get comfortable.  In fact, the more success you have, the more opportunities you will have to get comfortable, which works against your future success.  In this episode, we break down the unspoken downside of success and how you can make sure you don’t get too comfortable…

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    Episode 235: The Genius Marketing of MF DOOM

    The hip-hop community was dealt a big blow with the passing of iconic rapper MF DOOM last week.  And while MF DOOM was one of the dopest rappers and lyricists of his era, there was a lot more that went into his success than his talent.  In fact, his marketing was one of the biggest factors in his success.  In this episode of Super Duty Tough Work, Blueprint and Illogic break down the genius marketing…

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    Episode 234: The 90 Days of Discipline Results Show

    If you’ve been paying attention to the show, then you know we started another 90 Days of Discipline Challenge to ourselves in October.  We also invited our listeners to join in on this challenge, where we choose a goal and focus on it for 90 days to see how far along we can get.  In this episode, Blueprint and Illogic play the calls from our listeners who participated as well as go over our results. …

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    15% Off Christmas Sale This Weekend

    This weekend we’re running a 15% off Christmas Sale on everything in the Weightless Recordings online store.   From books, to vinyl, to apparel–everything is 15% off until Sunday at Midnight.  If you get your order in this weekend, it will likely ship on Monday morning! Thanks for your support, Weightless Recordings

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    Episode 233: Dealing With Artistic Burn Out

    While we often speak about the need to be as ambitious as possible when it comes to achieving your goals, we’ve rarely spoken about what happens after you do. One unfortunate thing that can happen is feeling burnt out and that is where we find ourselves this week as we push into the final few weeks of our 90-Days of Discipline Challenge. In this episode, we break down how easy it is to feel artistically…

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    Episode 232: Bad Situations That Are Good For Your Art

    If there’s one thing that this year has shown us, it’s that the future is uncertain and unpredictable. Along with that unpredictable nature comes a lot of ups and downs.  Good situations and bad situations.  But how we view to those bad situations plays a big part in how we handle them.  In this episode of the most infamous podcast on planet earth, Blueprint and Illogic breakdown how certain bad situations can actually be good…

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    Our Black Friday Sale is in Full Effect

    Alright folks, it’s that time of the year again.  Black Friday is upon us and we’re doing a sale here on weightless.net for you.  From Thursday November 26th thru Saturday November 28th we are having a 20% off sale for Black Friday and the Thanksgiving holiday.  If you’ve had your eye on something in the store and have been waiting on the perfect your opportunity to pick it up, now’s the time.  Sale ends this…

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    Episode 231: Dating Ambitious People

    One of our most popular episodes in the last two years was one titled “Dating Uncreative People.”  In that episode, we laid out all the challenges that creative people face when dating people who aren’t involved in the creative arts.  This time around Blueprint and Illogic speak about what it’s like to date ambitious people, why it’s so different from dating regular people, and how to make it work!  If you’re a super-ambitious person you…

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    Episode 230: Vangarde Album Liner Notes with Mr Lif

    Although we’ve had legendary underground MC Mr. Lif appear on the show before during our real estate episode, we haven’t had a chance to chop it up with him about music.  That changes this week, when Blueprint and Mr Lif sit down to speak about his brand new collaborative project Vangarde with producer Stu Bangas.  It’s been a long time since we’ve done an interview so get ready because when two artists chop it up…

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