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    Episode 323: Was KRS-One Right to Boycott the Grammys?

    Although many people were happy to see the Grammys pay tribute to hip-hop turn 50 years old, not all artists were on the same page. Most notably, hip-hop pioneer and icon KRS-ONE was very public about why I turned down his invitation to participate in the tribute, sparking debates in hip-hop circles worldwide. In this episode, Blueprint and Illogic debate whether or not KRS-ONE made the right decision to boycott the event.  Hit the link…

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    Our End Of Year Sale Starts Today

    As we prepare to announce the first release of next year, we are having a big End of Year Sale to thank all of our fans for sticking with us thus far.   From now until Monday, January 1st, 2024 everything in our online store is 35% off if you use the coupon code “35%OFF” at checkout.  From CDs, to T-Shirts, to vinyl, to Books, to digital downloads–everything we sell is on sale with the above…

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    Online Store Fixes and Updates

    Hello everybody.  This post is to make everyone aware that we are currently fixing some minor issues on the webstore.  Depending on when you log onto the store and what you purchase, you may or may not notice the following things:

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    Episode 322: Why Artists Struggle to Increase Their Prices

    If there is one factor that influences every facet of American life, it’s inflation.  Things that were once cheap become expensive and things that were already expensive become even more expensive.  These increasing costs impact artists and force them to evaluate what they’re charging for their art.  In this episode, Blueprint and Illogic dive deep into why so many artists struggle with raising their prices.  Hit the link to watch/listen to episode 322 of Super…

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    Episode 321: How to Fix a Broken Song

    With Blueprint and Illogic both putting the finishing touches on their next set of albums to be released next year, they’ve been knee deep in the post-production process. This week, they talk about how they evaluate songs their on the fence about and the process the follow to fix a song that isn’t quite working.  Hit the link to watch/listen to episode 321 of Super Duty Tough Work, How to Fix a Broken Song, out…

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    Episode 320: Why Rap Sales Are Down 40%

    Rapper Juicy J made news this week when he pointed out that sales of rap music have dropped 40% in the last year, calling for a meeting of the minds to fix it. In this episode, Blueprint and Illogic break down why they think rap music sales are in a slump and their solutions for how to fix it.  Hit the link to watch Super Duty Tough Work episode 320, Why Rap Sales Are Down…

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    Episode 319: A Message to Artists

    As lifetime artists, we know that there are a lot of unfair and unrealistic expectations that unnecessarily add pressure to the creative process. In this week’s episode, Blueprint and Illogic break down what these unrealistic expectations are and why it’s ok if you don’t participate in them.  Hit the link to watch episode 319 of the Super Duty Tough Work podcast, A Message to Artists:

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    Episode 318: Why People Still Buy Music When They Don’t Have To

    The popularity of music streaming services has created a situation where the average music listener can consume as much music as they want without paying anything for it.  As a result, sales of physical music aren’t what they used to be.  However, despite the abundance of free music, fans still buy music.  In this episode, Blueprint and Illogic break down why fans still buy music even though they don’t have to anymore.  Hit the link…

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    Episode 317: Too Much Social Media

    A few weeks ago, the internet was buzzing about two new challengers to twitter, Threads and Spill.  And while there were millions of people who signed up for the new apps, there were others who stayed where they were at because it just felt like too much.  It begs the question: are there too many social media platforms for artists to maintain nowadays? We dive deep into that exact question in this week’s episode.  Hit…

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    Episode 316: Ten Things Artists Get Wrong About Money

    Although conversations about what artists need to do to be successful happen all the time, very rarely do they speak about the role that money (or the lack thereof) plays in an artists career.  This creates a situation where talking about money has largely become taboo, but we think it’s more important than ever to be honest about it.  In this episode, Blueprint and Illogic break down ten things artists consistently get wrong about money…

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    Episode 315: Blueprint Buys a Semi-Truck

    Over the last year, we’ve discussed Blueprint’s decision to get a driving job due to the fallout from covid shutting down the music industry, but things took a big turn this week when he announced that he had purchased his own semi-truck. In this episode, Blueprint and Illogic discuss everything that went into his decision to purchase his own truck and become an owner-operator. And how that decision will ultimately give him more freedom to…

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    314: Why Most Albums Lose Money

    A recent survey found that 75% of artists lose money on their music releases. And while those numbers are pretty discouraging, you don’t have to be among the majority that lose money this way. In this episode, Blueprint and Illogic break down eight strategies that will help you stop losing money on your releases.  Hit the link to watch/listen to Super Duty Tough Work episode 314, WHY MOST ALBUMS LOSE MONEY:

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    Episode 313: What Artists Can Learn From the NBA Playoffs

    With this season’s NBA playoffs being more wild and unpredictable than ever, there has been a lot of action but more importantly, a lot of lessons.  In this episode, Blueprint and Illogic, break down five big lessons that artists could learn from the NBA playoffs.  Hit the link to watch episode 313 of Super Duty Tough Work, “What Artists Can Learn From The NBA Playoffs”:

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    312: Fitness Challenge Results Show

    The long-awaited results show for Blueprint and Illogic’s latest fitness challenge. Did they reach their goals? Tune in and find out.  Hit the link to watch/listen to episode 312 of the Super Duty Tough Work podcast, “The Fitness Results Show” out now:

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    Episode 311: The Industry Strikes Back Against AI

    For the last six months we’ve been bombarded with stories about the positive impact AI can have on our lives, with very little conversations about the downsides of it.  Things have changed a bit over the last few weeks as stories started to surface about the music and film industry’s fight against the rapid adoption of AI.  This week, Blueprint and Illogic break down three stories about different segments of the entertainment industry whose fight…

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    Blueprint’s “Two-Headed Monster” Now Available on Limited Edition Cassette

    May 22nd, 2023 will mark five years since Blueprint’s last solo album, Two-Headed Monster.  To celebrate this five-year anniversary we have decided to do something special and release a limited-edition cassette tape of the album that features guest appearances from Slug, Aceyalone, Wordsworth, Supastition, Mr. Lif, and Has Lo. The Two-Headed Monster cassette tapes are now preordering on our store and will ship out on Tuesday May 22nd.  There are only 100 copies of this…

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